Head scratcher?

[RED]

I purchased some Duracell Quantum batteries at a local discount store and they were cheap so I bought 2 boxes of 24. (My grand kids are always wanting AA batteries for their toys and games.) I had never heard of Duracell Quantum batteries so I thought I would look them up. Here is a picture of the box they came in. Note: it states: “NO ALKALINE BATTERY - LASTS LONGER.”

They seem to work OK and as I said they were cheap.

But on the battery itself it says “Alkaline - - Assembled in USA”

43459

All the reviews (some good, some not) refer it to as being an alkaline battery? What do you think... Is it is, or is it aint'.

[togor]

It's an Alkaline battery, maybe with some improvements. I think the claim you cite intends to say that no other battery in this class (alkaline) stores more Ampere-hours of usable charge. Supposedly a good battery, nice score for the grandkids.

[Sunray]

Quantum batteries are for powering your time machine. snicker.
Brand name batteries don't work or last any longer than store or no name batteries. Duracell Quantum's have a 10 year storage guarantee (5-year guarantee for 9V) though.

[RED]

Apparently the picture attached didn't work. The question is: The package containing the batteries states in plain print: NO ALKALINE BATTERY but the contents are indeed alkaline batteries...


I think the claim you cite intends to say that no other battery in this class (alkaline) stores more Ampere-hours of usable charge. Supposedly a good battery, nice score for the grandkids.

The claim I cite is the label clearly says NO ALKALINE BATTERY I will try to attach the picture again.

43470

[Liam]

I think it is meant to imply "No (other) alkaline battery lasts longer." Smaller font over bolder font is merely graphic designer's whim.

[RED]

I think it is meant to imply "No (other) alkaline battery lasts longer." Smaller font over bolder font is merely graphic designer's whim.

Thank you... That makes sense. When I bought the batteries I thought the reason they were cheap was they were not alkaline batteries. They were about 1/2 the price of the gold top Duracells. Had I known that, I would have bought more.

[Sako]

What a low class advertising strategy.