Advertising CEO for Bud Light is out

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  • mtnboomer
    Senior Member
    • Apr 2023
    • 432

    #1

    Advertising CEO for Bud Light is out



    Anheuser-Busch Announces Staffing Shake-Up after Dylan Mulvaney Controversy

    Bud Light marketing VP Alissa Heinerscheid, who said the brand was ?fratty? and ?out of touch? and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence.
    Last edited by mtnboomer; 04-22-2023, 10:29.
    Never argue with an idiot. They will drag you down to their level and beat you with experience.― Mark Twain
  • Allen
    Moderator
    • Sep 2009
    • 10580

    #2
    But still employed. The CEO is still not apologizing nor does he have any regrets other than the $6B loss. At least she is out.

    Comment

    • mtnboomer
      Senior Member
      • Apr 2023
      • 432

      #3
      A "Leave of Absence" is usually a pseudonym for getting pushed out the door quietly. I'm sure she'll get a really nice "severance package" and have a job hawking some other product to sexually confused individuals very soon.
      Never argue with an idiot. They will drag you down to their level and beat you with experience.― Mark Twain

      Comment

      • Dragonsdad
        Senior Member
        • Apr 2023
        • 382

        #4
        Originally posted by mtnboomer
        A "Leave of Absence" is usually a pseudonym for getting pushed out the door quietly. I'm sure she'll get a really nice "severance package" and have a job hawking some other product to sexually confused individuals very soon.
        That seems to be the popular thing now.
        Maybe a bit less after taking a multi-billion dollar hit for doing so but that won't stop them from trying.

        Comment

        • Chuck750ss
          Senior Member
          • Apr 2023
          • 135

          #5
          At least enough people stood up and got their attention to the point that they did something.

          Comment

          • Dragonsdad
            Senior Member
            • Apr 2023
            • 382

            #6
            I hope somebody was taking notes and marked down the lack of any organized boycott campaign.
            People simply quit buying something they didn't want to be associated with.

            Comment

            • Dragonsdad
              Senior Member
              • Apr 2023
              • 382

              #7
              on top of that...
              The frosting on the cake, was the minimal numbers of people who wanted to be associated with it, ie: the ad campaign's target audience.

              Half of America doesn't pretend to be little girls who drink beer.
              There's the shocker right there.

              Comment

              • mtnboomer
                Senior Member
                • Apr 2023
                • 432

                #8
                Maybe she'll get a job with Johnson & Johnson marketing Vaseline?
                Last edited by mtnboomer; 04-22-2023, 04:26.
                Never argue with an idiot. They will drag you down to their level and beat you with experience.― Mark Twain

                Comment

                • Dragonsdad
                  Senior Member
                  • Apr 2023
                  • 382

                  #9
                  She should fit right in at Hershey's.

                  Comment

                  • Chuck750ss
                    Senior Member
                    • Apr 2023
                    • 135

                    #10
                    Notice the leftie Commie types who criticize this. “It’s ok when we boycott, but don’t you dare do the same!”.

                    Comment

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